Data Privacy Statement
Responsible within the meaning of data protection laws is:
Collection of general information
Our website automatically collects general data from the accessing party each time it is visited, so-called server log files. This provides information, for example, about the web browser used or the operating system of the accessing party, plus additional information such as the specific service provider used. Without exception, this type of information does not make any assertions about the person who accesses our website. However, this is important and unavoidable technical information that guarantees that the website functions and is displayed correctly on the respective device used. This anonymous data is subject to a statistical analysis by us in order to optimise our website and our technology.
We have concluded a contract for order processing with Usercentrics. This is a contract which is prescribed by data protection law and ensures that Usercentrics processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
We use the latest encryption methods according to the HTTPS standard, for example SSL. This way we can safeguard data transfers and protect information that has been sent.
Personal data that is specified when registering for our newsletter is not used for other purposes. If the subscriber needs to be contacted regarding the newsletter or registration, this can be done by email.
For this reason, a valid email address must be specified in order to complete the steps of the registration process. Furthermore, we use the “double opt-in” procedure for the registration process to function correctly to check whether the owner of the specified email address has registered themselves or has consented to this. We log the data generated therefrom (excluding information about newsletter subscription, dispatch of confirmation mail, receipt of response). This data is earmarked for newsletter dispatch and is not passed on to third parties. The subscriber can revoke his/her consent to the storage and use of personal data for newsletter dispatch at any time. This can be done via the link provided in every newsletter, directly on our website or using the contact address at the bottom of this data privacy statement.
This website uses CleverReach for sending newsletters. The provider is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service with which the sending of newsletters can be organized and analyzed. The data entered by you for the purpose of newsletter subscription (e.g. e-mail address) is stored on the servers of CleverReach in Germany or Ireland. Our newsletters sent with CleverReach allow us to analyze the behavior of the newsletter recipients. Among other things, we can analyze how many recipients opened the newsletter message and how often which link in the newsletter was clicked on. With the help of the so-called conversion tracking, it can also be analyzed whether a previously defined action (e.g. purchase of a product on this website) has taken place after clicking the link in the newsletter. Further information about data analysis by CleverReach newsletter can be found at: https://www.cleverreach.com/en/features/reporting-tracking/
The data entered each time you contact us, by email or using the contact form, provided for the purpose of such, is stored in order to process your query or any other follow-up questions that might arise.
Use of Google Analytics
We use Google Analytics to analyse our website. Google Analytics uses “cookies”, text files that are stored on the PC of the website visitor and used to facilitate an analysis of his/her use of the website. Google Inc. usually processes and stores the data generated therefrom in the USA. However, IP anonymisation is activated on our website. As a result, Google Inc. locates and abbreviates the IP address of the website visitor within member states of the European Union or other parties to the agreement on the European Economic Area. In exceptional cases only, the complete IP address may be transmitted to a Google server in the USA, where it is ultimately truncated and thus located in the above territory.
By commissioning Google Analytics, this data is used to analyse website use and activity, to compile this information in reports, and to provide additional services associated with the use of the website and the Internet. Here, the IP address of the website user transmitted to Google Inc. is not associated with any other data held by Google Inc.
All web browsers give you the option to change cookie settings or to disable their use. However, please note that the website visitor may not be able to use all of the site functions if cookies are disabled. The browser plug-in, which can be installed and downloaded at the following link, prevents the information generated by cookies, which makes assertions about the visitor’s usage behaviour, from being collected or processed further by Google Inc.: browser plug-in for deactivating Google Analytics.
Alternatively, by clicking the following link, you can prevent Google Analytics from collecting data on this website whereby an opt-out cookie is installed on the device used by the website visitor. Provided that this cookie is activated in the web browser, the activities of Google Analytics will be blocked in this web browser.
Use of Adobe Typekit
We use Adobe Typekit to support us in the visual design of our website. This service provided by Adobe Systems Software Ireland Ltd. gives us access to a library of fonts. In order to use these fonts on our website, the web browser of the website visitor must download the font from an Adobe server located in the USA. As a result, the IP address of the website visitor is transmitted to Adobe. Adobe’s data privacy statement can be viewed at the following link: www.adobe.com/privacy/typekit.html
Use of Google Maps
We use the Google Maps API to visualise graphical information. Here too, Google Inc. collects and processes data of the website user in relation to use of the map functions. The data privacy statement of Google Inc. can be viewed at the following link: https://policies.google.com/privacy
Users can define their personal settings for the collection and further processing of their information in the data protection centre located here.
You can also use the above link to get different instructions on how to adjust your own data protection information when using Google products.
Embedded YouTube videos
We use embedding via YouTube to display some videos on our website. The corresponding plug-in is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA94066, USA. The active YouTube plug-in connects the relevant website to the YouTube servers when visited. This allows YouTube to see which websites are accessed by a user. A personal assignment of the user’s surfing behaviour can even be made provided that he/she is still logged in to his/her YouTube account. This can be prevented by logging out beforehand.
YouTube uses the activity of cookies, once a video has started, to obtain information about the consumer’s usage behaviour.
Disabling cookies for the Google Ad program also prevents YouTube from being able to use such cookies. However, YouTube uses other cookies to obtain non-personal data. This can be prevented by blocking the storage of cookies in the browser.
The data privacy statement of YouTube can be viewed at the following link:
Your rights to information, rectification, blocking, erasure and objection
You are entitled to request information about your personal data stored by us at any time, and you are further entitled to request that such data be corrected, blocked or deleted as applicable. Excluded from the right to erasure is the mandatory data storage for business processing. In order to exercise these rights, please contact our data protection officer whose contact details are listed at the bottom of this statement.
In the case of data blocking requested by you, the blocked data must first be stored in a backed-up file for inspection purposes. You can also exercise your right to the erasure of your data unless statutory archiving obligations state otherwise. If such an archiving obligation does apply, then your data may not be deleted but it may still be blocked.
By sending a corresponding message to us, you can request these changes or revoke your consent with future effect.
Changes to our data protection provisions
We reserve the right to amend this statement if necessary to ensure that this data protection information remains in compliance with current legal requirements. Furthermore, we reserve the right to adjust this data protection statement in the event of changes to our services in this information, for example, when using new or different services. The data protection statement current at the time applies to each website visit.
Questions to the data protection officer
Our data protection officer welcomes any questions you might have on the topic of data protection and the above information – either by email or by phone:
Phone: +49 (0) 9283 / 595 0
Fax: +49 (0) 9283 / 595 290